Sofi Hersher

Managing Director, Ignite Action  

Sofi Hersher is a communications and marketing professional with nearly 10 years of experience across both the non-profit and for-profit sector. She is passionate about building brands and telling stories that demonstrate all the ways we can come together to improve our world. 

Prior to joining Ignite, Sofi oversaw all social justice communications for the Reform Jewish Movement, the largest denomination of Judaism in North America. In this role at the Religious Action Center of Reform Judaism, she managed public relations, mass mobilization, marketing, design, and all major technology infrastructure projects. Before that, she spent four years building, protecting, and marketing the Twitter brand in San Francisco. 

Sofi regularly writes and presents on issues related to religion, social justice, and technology, most recently at SXSW in Austin, Texas and the BYU Religious Freedom Annual Review in Provo, Utah, and is a regular contributor to PopSugar News. In addition to these pursuits, she sits on the board of trustees of both Exhale Pro-Voice, an organization using technology to provide nonjudgmental support to those with abortion experiences, and the Baptist Joint Committee for Religious Liberty.

Sofi holds a master's degree in Religion in Contemporary Society from King's College London and a bachelor’s degree in Comparative Religion from the University of Washington.